Ladue News Fashion Editor, Katie Yeadon
It’s been a staple in St. Louis homes for three decades. Each week, the Ladue News reports on charity events, restaurant reviews and local fashion/shopping information. That last part falls under the direction of Katie Yeadon, Fashion Editor at Ladue News for the past 5 years. A typical day on the job could mean scouting out some of our city’s best boutiques or styling models for a photo shoot. Yeadon recently took a break to give Hantastic readers the scoop on what it’s like to be a part of this iconic 45,000 papers a week business:
Fashion Editor is such a cool job, it combines two of my favorite things! What is your fashion background and how did you end up at Ladue News?
I was a Textile & Apparel Managment major at Mizzou and the summer after my Junior year I studied at the Paris Fashion Institute. That experience really opened my eyes to all the different jobs and opportunities in the fashion industry. The next summer I got an internship at Harper’s Bazaar magazine in the accessories department. I LOVED it. I was able to see how a fashion magazine works from start to finish. I went back for my final semester at Mizzou but stayed in close touch with the girl I worked with at Bazaar. She had moved over to Allure Magazine and told me there was a entry level fashion assistant position available for January. Needless to say, I got on the first flight to NYC for an interview and got the job! I moved to NYC on January 2, 2000. I worked at Allure for 2 years until I got my first market editor job at Seventeen. I even had my own office! I was there for a little under a year, when the same position came up at Glamour. I moved over to Glamour as their American Market Editor in the summer of 2003. I worked there until the summer of 2007 when my husband got a job in St. Louis (3 months after we got married!). I took a “break” from fashion when I moved home – I worked at a Ylang-Ylang, a jewelry store, for 2 years before I had my first baby and decided to stay home with him. In January of 2011 Ladue News called. They were looking for a Fashion Editor and remembered my wedding announcement, which ran in the paper, mentioned I had worked as a fashion editor in New York. So they found my phone number and called me! It was truly meant to be.
Your line of work must allow you to meet some influential fashion designers-who have been some favorites?
I have met countless fashion insiders from working in New York! Probably one of the kindest was either Zac Posen or Narciso Rodriguez. Both were really sweet guys. Also all the “gals” I covered for Glamour: Rebecca Taylor, Nanette Lepore, Tracy Reese, Diane von Furstenberg, Michelle Smith (of Milly), etc.. were all so smart and fun and just very down-to-earth.
Walk us through a typical day on the job for you. From all the photo shoots you’ve done, do you have any favorites?
My typical day on the job for Ladue News consists of “pulling” (aka borrowing) clothes from local boutiques for whichever shoot I’m working on. If it’s a still life shoot, I go to our studio at the office and shoot the clothes after which I take them all back to the stores! If I’m working on a feature, a few weeks out we’ll brainstorm a concept. Next, I’ll work on securing a model as well as hair and makeup artists. I pull the clothes and at the shoot design looks for each shot and again, return all the clothes. Sometimes (primarily in the summer), I have an assistant, which is really helpful with all of the running around and keeping track of what I’m shooting!
I have been lucky to do a lot of great shoots – Ladue News allows me the freedom to work with some really good photographers. One of my favorites this year was my fall preview shoot at Claverach Farms with photographer Sarah Conard. I LOVE fall clothes, it was a beautiful day and the farm was such a cool setting. I also love to do a classic “studio story” with a model, fabulous clothes and a white backdrop.
There are so many fantastic boutiques to choose from in St. Louis! Which ones do you frequent? Tell us which trends you’re seeing for spring/summer. Working so closely with all those fabulous clothes, you must have a fashion bucket list-what’s on it?
love to pull from all the great boutiques St. Louis has. They each offer something a little different: For sophisticated looks I love Vie. Cha always has the fun trends, and of course our LN readers love some preppy Lilly from Pink Magnolia! My new fave for cool and relaxed everyday looks is Paisley in Webster – such a cute store! I think the biggest trend for Spring/Summer is the off-the-shoulder look. Also seeing tons of florals (of course) and bold stripes.
My fashion bucket list: Birkin Bag, Chanel riding boots, Valentino rock stud flats, Veda leather jacket in every color…. I could go on…