The greatest thing about fashion is that it’s fluid- the rules are always changing. Out with the old in with the new: wear white any time of the year, denim is fine for the office and *please* mix it up with your accessories! In seasons past, it was gold with gold, silver with silver, blah, blah. These days, not only is it not taboo to mix metals, we can add in amazing textures like leather, stones, fabric or even wood.
JORD is a local St. Louis company that’s going to change the way you see accessories. Started by three brothers with a dream to create fine crafted wood watches, JORD has grown into a reality of beautiful time pieces you will love wearing. Paul Saitta, JORD’s Online Marketing Manager explains, “A watch lets you know about the wearer’s personality. It tells a story, not just the time.” These watches for both men and women, are truly eye catching. Each hand made JORD watch is hewn from sustainable materials such as Zebra Wood, Bamboo, Sandalwood and Ebony.
JORD watches go from dressy to casual, are lightweight yet tough. (The timepieces are treated with a natural oil base to keep them water resistant.) “The color of the wood is 100% natural, there is no staining,” says Saitta. With a moderate price point, anywhere from $120-$295 per watch, this line of arm candy is surprisingly affordable!
The minds behind JORD put a little of themselves into each line of watches. “We get together, pull bits and pieces of ideas to contribute to a watch,” says Saitta. “It’s either a hit or a miss!” The lines are heavily St. Louis influenced with employees contributing names like “Delmar” or “Cora” after city streets. JORD is also a local company that cares. An example is the “Pujols Foundation” watch. JORD donates 20% from the sale of each watch to the Pujols Family Foundation. JORD will also be involved this year with “Pedal the Cause”. St. Louis companies that give back- now that’s Hantastic!
JORD has no intention of slowing down,with future plans to add a line of wood sunglasses. Another upcoming feature will be the option to engrave your watch, available just in time for the holiday season. Love it! “This is a great company to be a part of,” says Saitta. “It’s our baby-it’s the coolest thing in the world!” You’ll think so too- check out JORD by clicking the link below. Happy shopping friends!
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