Did you know that 75% of Americans dye their hair? Or how about that during a lifetime, the average person spends 2 years on the phone? And this is alarming: almost 80% of women wear the wrong size bra! One local shop is setting out to change that last statistic one bra fitting at a time: Sugar Magnolia- 38 N. Gore Ave 63119, is determined to change the way women feel about their undergarments. “Bras are a necessity, they are just as important as shoes, ” says owner Lisa Davis. Yet, most women struggle to find sizes that fit their bodies. “The problem is that most stores stop at the “D” world, but Sugar Magnolia carries AA-N,” Davis explained.
Another issue is that shopping for lingerie is well, rather personal. I know people who struggle with walking through the mall carrying that big, pink bag. And some women never bother to have their measurements regularly taken. “Most women wear their bras too big,” says Davis, ” As we get older, sizes change, all body types are different.” Davis has a knack for helping customers find exactly the right piece, in exactly the right size. While most importantly, putting them completely at ease, “Let’s get over the embarrassment of shopping for bras!” At Sugar Magnolia, customers are treated to a complimentary measurement. Davis and her team can then determine which bra is perfect for that customers body type. “The bra fitting is our starting point. We know shopping for lingerie can be overwhelming, but that’s our speciality- we know what lines will work for their body, “says Davis. The selection at Sugar Magnolia is impressive, with an entire back room designated as a holding rack for bras in every size and color imaginable. Says Davis, “This is not a boring bra shop, we have color!”
Sugar Magnolia carries everything from panties and garters, to comfy pajamas and gorgeous lingerie, all displayed beautifully among vintage furniture. “Our customers like the intimate feeling we provide, they enjoy rummaging through the drawers!” Davis laughs. Here is a peek at what’s in store at this darling shop:
Lisa Davis has found her niche and her customers agree, Sugar Magnolia just celebrated their 3rd anniversary! You can visit them in Webster Groves or online at: www.sugar-magnolia.com Be sure to inquire about their “Bra Club” where after purchasing 5 bras, members get $50 off their next bra purchase, that’s Hantastic! Happy Valentines Day friends!